Branding & Customer Persona Analysis
We help customers create a voice “persona” that matches the demographics of specific caller communities, as well as company and product branding.
Our Voice Marketing Services framework puts your target customer at the center of a well thought out brand-reinforcing process. It starts with a set of marketing and system objectives which guide both the creation of voice scripts and the selection of a Voice Artist (or, if appropriate, Voice Artists) that best reflect the image you’re trying to convey.
We help customers create a voice “persona” that matches the demographics of specific caller communities, as well as company and product branding.
Whether you’re creating onhold messaging or designing a complex IVR system, a thorough script review ensures that callers have a productive and brand enhancing experience.
We can organize recording sessions during which our clients and/or third-party service firms can directly provide direction and feedback to our Voice Artists with our custom voice marketing services.
We’ll arrange to have a Voice Artist record a short script that you provide at no charge to ensure that you select the right voice for your brand.