The COVID-19 pandemic has turned everyone’s life and business upside down. It is vitally important that you keep your customer-facing messages up to date, providing your customers with clear, accurate voice prompts with information about how and when your business continues to function during this strange time.
When the pandemic first began to make a major impact, we at Marketing Messages saw a mad dash by many of our customers to update their messaging voice recordings to reflect things like changing hours of operation, changing methods of contact, and changing company circumstances.
Since that initial rush, we have found that only the more marketing-forward of our customers have continued to regularly update and refresh their messaging. While there is so much going on in the world that updating your messages can feel like the lowest priority thing to take care of, we encourage all our customers to routinely update their voiceover recordings to keep their own consumer base aware of where things stand.
For starters, it is important to make sure your customers know that you are still open! Many businesses remain shuttered, while others have been forced to drastically change their hours of operation. A customer can’t utilize your services if they don’t know you’re available to them. That is why it is also critical that part of your messaging be devoted to alerting customers to your hours of operation, especially if those hours are different from what they were pre-pandemic.
In fact, it is a good idea to let customers know about any changes to your operation, especially those changes which will remind your customers that it is safe to continue using your services. If you are a restaurant, make sure your on hold messages contain information about curbside pick-up. If you are in retail, talk about touchless forms of payment. And for healthcare, make sure your customers are aware of telemedicine best practices.
If your company is following guidelines set down by health organizations like the CDC or the WHO, make sure that this is part of your messaging as well. Make sure your customers are aware of the lengths you will go to in order for them to feel safe. That will make them much more comfortable taking advantage of all that you have to offer.
We have compiled examples and templates for these kinds of messages and prompts and will be happy to assist you with building messages that will best educate and inform your customers and keeping your messages up to date.
Please contact us today for whatever information or documentation you might need, and we will be happy to provide it.
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